FC Review: IT Cosmetics Brow Power

Last week I received two boxes from Birchbox, filled with the winners of the CEW awards–basically a bunch of people in the beauty industry voted on their favorite products, and these boxes carry some of those winners. Unfortunately the boxes themselves (Prestige and Mass Appeal) are sold out. Never fear, you can buy many of these products separately. Today I have a review of IT Cosmetics Brow Power Universal Brow Pencil, which came in the Prestige box and is available at most retailers for $24.


The appeal of this brush is that it works on any color brow. This is helpful for a number of reasons, but mainly because it’s pretty rare that you can find a brow pencil in the exact color of your brows. This pencil works on blonds to redheads to brunettes to those with black hair. The harder you press the pencil, the dark the color. Of course I only have myself to work on, so I couldn’t test this theory (though I did consider using it on my husband and making him pose for pictures), but the pencil matched my brows perfectly so I’m inclined to believe their claims about color-matching. Other benefits of this brush–it comes with a brush that you use after applying the color, which seems to thin and distribute the color more evenly so it looks natural. It’s waterproof, sweatproof, and smudgeproof. It also claims to contain ingredients that nourish the hair follicles, which could be beneficial if you over plucked in your misspent youth.


Above you can see my bare brows, before any filling in. I do have naturally thick and dark brows, but you can see especially on the left side, that the brow thins as it goes towards my nose. I usually fill in with a bit of pencil just to give it uniform thickness and coloring.


And here is the after picture. You can see the shape is more defined now with the penciling in near the nose. I probably could have pressed harder on that left brow–it looks a little light. But the pencil does have the ability to go quite dark. Bottom line is that I do recommend this pencil. I think it’s biggest selling point is that it’s foolproof, so if you’re not comfortable with messing with your brows, this might make it a whole lot easier. Here’s more information below–a QVC video where the creator sings its praises and gives some helpful tips and tricks:

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